Social media Strategy

Beyond the Likes : Why Yours Business Desperately Needs a Socialmedia Strategist In the early days of the internet, having a Facebook page was a novelty. Today, it is a prerequisite for existence. However, the digital marketplace has shifted from a playground into a battlefield. With billions of users and millions of brands fighting for […]

The Myth of Complexity : Why an Easy Social Media Strategy is Your Best Bet for Growth In the hyper-connected world of digital marketing, there is a pervasive myth that “more” equals “better.” Business owners and aspiring influencers often believe that to succeed online, they must be omnipresent—posting on TikTok three times a day, writing